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01 Shared Data
The CRM and the billing platform use one customer record. What a salesperson quotes is what billing raises. There is no sync job to fail and no export to re-key.
Read more CRM
One customer record, from first quote to final invoice
SAFE CRM is the sales and account management side of the platform that already does your billing.
Launching soon. We are onboarding early access customers now.
Register Your InterestWhat is SAFE CRM?
SAFE CRM is a sales workspace for UK telecoms resellers. It handles leads, deals, quotes, proposals, renewals, follow-ups and credit control. It runs on the same platform that already raises your bills.
That last part is the whole point. Most resellers run a CRM in one place and billing in another, then spend their week keeping the two in step. Prices get typed twice. A quote says one thing and the invoice says another. Someone exports a spreadsheet to work out which contracts end this quarter.
SAFE CRM removes that gap, because there is no gap to bridge. Sales and billing read the same record.
What SAFE CRM Covers
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02 Deal Pipeline
Configurable stages, a drag-and-drop board, and a forecast that adds up. Because deal values come from real tariffs, the forecast matches what you will actually invoice.
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03 Quotes and Proposals
Build a quote from a package, offer good, better and best options side by side, and let the customer accept online. The accepted quote becomes the billing record.
Read more 💷
04 Credit Control
Chase overdue accounts on a schedule instead of by memory. Automatic enrolment, staged reminders, payment arrangements, and a worklist that shows who to ring today.
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05 Sequences
Set up a follow-up cadence once and let it run. Emails and call tasks fire on the days you choose, and stop the moment the customer replies or the deal moves on.
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06 Renewals Radar
See every contract that ends in the next 30, 60 or 90 days, with the revenue attached. Create renewal deals in bulk, and track what you kept against what you lost.
Read moreMatch the sales job to the feature
Each row is a real job somebody does in a reseller's sales or credit control team, and where it lands in SAFE CRM.
| The job | Where it lives |
|---|---|
| Quote a new customer for lines, broadband and hosted seats | Quotes and Proposals |
| Show a prospect what they would save against their current supplier | Quotes and Proposals (comparison) |
| Work out what you will close this quarter | Deal Pipeline (forecast) |
| Find every contract that ends before the PSTN switch-off | Renewals Radar |
| Chase overdue accounts on your own timetable | Credit Control |
| Follow up a quote five times without setting five reminders | Sequences |
| Spot the customers most likely to leave | Shared Data (health scoring) |
| Turn a won deal into live, billable services | Shared Data (go-live) |
Four workspaces, one system
The CRM opens on a dashboard for the job you actually do. Each one shows the work waiting for you today, not a wall of charts.
Sales
Your pipeline, deals needing attention, quotes waiting on a reply, renewals coming up, and progress against target.
Credit Control
Who is overdue, who broke a payment arrangement, whose Direct Debit failed, and who has no way to pay you automatically.
Customer Services
Open questions from customers, accounts at risk of leaving, and correspondence waiting to be approved or sent.
Billing
Invoices raised and unsent, failed deliveries, payments and collection attempts, and cards about to expire.
Why not just use a general CRM?
You can, and plenty of resellers do. The trouble starts when the CRM has to know something only the billing system knows. Here is what having both in one place buys you.
- ✓ Quotes priced from real tariffs: a quote is built from the same tariffs and packages billing uses, so the first invoice matches what the customer was promised.
- ✓ Renewals you cannot miss: the platform holds every contract end date already, so the renewals radar needs no data entry at all.
- ✓ Margin visible while you quote: sell price and carrier cost sit on the same record, so a deal that loses money is flagged before it is signed.
- ✓ Churn warnings from real behaviour: health scoring reads usage, payment history and support activity, not a field someone remembered to update.
- ✓ Credit control that knows the invoice: chasing runs off live balances, so a customer who paid this morning is not chased this afternoon.
- ✓ No integration to maintain: there is no connector, no field mapping and no sync failure to debug on a Monday morning.
CRM Questions and Key Terms
What resellers ask before they add the CRM, plus short definitions of the terms that come up most.
What is SAFE CRM?
SAFE CRM is a sales and account management workspace for UK telecoms resellers. It covers leads, deals, quotes, proposals, renewals, follow-up sequences and credit control. It is built on the SAFE Billing Platform, so the sales side and the billing side read and write the same customer record.
How is this different from HubSpot or Salesforce?
A generic CRM stores whatever you type into it. SAFE CRM already knows what each customer pays, what it costs you, when their contract ends, how their usage is trending, and whether they pay on time, because the billing platform is the same system. That makes renewals, margin checks and churn warnings possible without any integration work. What a general CRM does well is breadth across every industry. What SAFE CRM does well is telecoms.
Can I use SAFE CRM without the SAFE Billing Platform?
Yes, standalone use is supported, but it is not where the product is strongest. Features like the renewals radar, margin watch, customer health scoring and go-live all draw on live billing data. Without it they have less to work with. Most customers run both, and that is the setup we recommend. Talk to us about what standalone would look like for you.
Is the CRM included in my package?
No. SAFE CRM is a paid add-on rather than part of the core billing packages. Pricing sits alongside the billing packages on the Safe Online Billing pricing page.
Do sales staff need access to the billing system?
No. The CRM is its own workspace with its own login permissions. A salesperson sees deals, quotes and their own accounts without being dropped into billing runs and invoice screens. Access is controlled section by section, so you can give a credit controller the chase queues without giving them the sales forecast. That keeps you on the right side of the ICO's data minimisation principle: people see the customer data their job needs, and no more.
What does a lead look like before it becomes a customer?
A lead is a real customer record flagged as a lead, with pre-sale products attached to it. Those products carry the tariffs and prices you quoted, but they never reach a billing run. When the deal is won, the pre-sale records convert to live billing records on the date you set. Nothing is typed twice.
When will SAFE CRM be available?
It is launching soon. We are running final testing with early access customers now. Contact us if you would like to be among the first onto it.
What does CRM mean?
CRM (customer relationship management) is software that tracks your dealings with customers and prospects: who they are, what you have quoted them, what you have discussed, and what happens next. In telecoms it also has to cope with contracts, tariffs and renewals, which is where general CRM tools tend to run out of road.
What does quote-to-cash mean?
Quote-to-cash is the whole run from first quote through to money in the bank: quoting, winning the deal, provisioning the service, invoicing it, and collecting payment. Most resellers stitch that together from two or three systems. SAFE CRM and the SAFE Billing Platform cover it in one.
Next step
See SAFE CRM Before Everyone Else
SAFE CRM is launching soon. Register your interest and we will show you how it works with your own billing data.